Authors

All authors

Shaun Hinklein

Growth & Search | Apollo.io Insights

Shaun Hinklein works on growth at Apollo.io, where he’s all about turning clicks into customers. Before that, he helped scale traffic and content at places like Ramp and Squarespace. When he’s not deep in keywords and funnels, he’s probably making music or chasing his kid around the house.

Insights

Sales

What's Inbound vs Outbound Marketing?

Discover the key differences between inbound and outbound marketing strategies for 2025. Learn how to combine both approaches, overcome common challenges, and leverage AI-powered tools to maximize ROI and build lasting customer relationships.

B2B

How to build B2B Marketing Funnels in 2025

Discover how to build a high-converting B2B marketing funnel with our comprehensive guide. Learn the three essential phases, six strategic benefits, and advanced techniques for optimizing each stage of your funnel to generate qualified leads and maximize ROI.

Data

B2B Lead Generation Companies

Compare the top lead generation services and providers to find the best fit for your B2B business.

Sales

Sales Automation Tools That Work in 2025

Discover the top 24 sales automation tools revolutionizing B2B sales in 2025. Learn how AI-powered platforms can boost productivity, streamline workflows, and drive revenue growth for modern sales teams.

Sales

How To Start Sales Prospecting

Master the art of sales prospecting with our comprehensive guide. Learn proven strategies, tools, and techniques to create high-quality prospect lists that drive business growth.

Top AI Sales Tools for B2B Teams

Discover the top AI-powered sales tools transforming B2B teams in 2025. From conversation intelligence to CRM automation, explore platforms like Overloop, Salesforce, Fireflies.ai, Gong, and more to optimize workflows and drive revenue.

B2B

B2B Lead Database Providers (What to Watch)

Explore the top B2B leads database providers for 2025 including Apollo, ZoomInfo, Cognism, Lusha, and more. Compare features, pricing, and integrations to find the right platform for your sales growth strategy.

Prospecting

What is Automated Lead Generation?

Discover how to scale pipeline and boost conversions with AI-powered automated lead generation. Explore best practices, tools like Apollo.io, and 2025’s top strategies for B2B success.

Marketing

Top Marketing Frameworks for 2025

Discover the most effective marketing frameworks for 2025—from SWOT to STP to Agile Ops—and learn how to implement each using Apollo’s data, targeting, and automation tools.

Marketing

SaaS Demand Generation: Building a Predictable Revenue Engine

Learn practical SaaS demand generation tactics to build a predictable revenue engine. This guide covers multi-channel strategies, key metrics, and real-world examples for sustainable growth.

Marketing

B2B Digital Marketing Strategy

Discover how to build a B2B digital marketing engine that converts—covering SEO, email, ABM, PPC, and key metrics to track success.

B2B

What Is RevOps? How Revenue Operations Powers Scalable Growth

Discover how Revenue Operations (RevOps) streamlines sales, marketing, and success. Learn best practices, key metrics, and how to unify your GTM motion with Apollo.

Sales

Sales Call Recording: Why It’s More Than Just Compliance

Learn how modern sales teams use call recording and conversation intelligence for coaching, win/loss insights, and deal acceleration. Discover tools, best practices, and how Apollo fits in.

Marketing

Inbound Lead Generation: The 2025 Playbook

Master inbound lead generation with content, automation, scoring, and measurement. Learn how Apollo supercharges every stage of the inbound funnel.

Sales

Sales KPIs That Matter Most in 2025

Discover the top sales KPIs modern teams use to drive predictable revenue. Learn how to define, track, and act on metrics that improve performance across your org.

Sales

How to Build an Outbound Sales Cadence That Converts

This guide breaks down how to structure, personalize, and automate outbound sales cadences—plus how Apollo.io helps you scale what works.

Sales

How to Handle Sales Objections

Learn how to overcome the most common B2B objections with proven frameworks like LAER and Feel-Felt-Found—plus how Apollo.io supports reps with real-time insights and automation.

Sales

What Are Buyer Leads? And How to Find Better Ones

Learn what makes a high-quality buyer lead, how to source them through intent data and AI, and how Apollo helps you turn them into pipeline.

Sales

Sales Process Automation: What It Is, How It Works, and Why It Matters

Discover how automating your sales processes can boost rep productivity, increase conversion rates, and streamline your entire funnel. This guide breaks down best practices, tools, and ROI benchmarks for 2025.

Sales

Lead Enrichment in 2025: How to Turn Raw Contacts into Pipeline

Learn what lead enrichment is, why it matters, and how to automate it with Apollo.io. This guide covers data types, enrichment methods, compliance best practices, and how enriched leads improve conversions and shorten sales cycles.

Sales

25 Real-World B2B Examples: Business Models, Strategies & Partnerships

Explore 25 top-performing B2B companies and their models, from SaaS and marketplaces to ABM and verticalization. Learn what makes them successful and how Apollo powers similar GTM strategies.

Revenue Operations

Revenue Operations: The Definitive Playbook for RevOps Framework & Strategy

Learn how to align sales, marketing, and customer success through RevOps strategy. Discover key pillars, implementation phases, team structures, KPIs, and tools to drive predictable B2B growth.

Sales

Objection Handling in Sales: Frameworks, Examples, and Strategies That Win Deals

Master the art of objection handling with proven frameworks, real-world examples, and psychology-backed strategies that turn buyer hesitation into closed deals.

Marketing

Demand Generation Versus Lead Generation: The Critical Differences

Most marketers confuse these two approaches and end up with wasted budgets. Learn exactly when to use each strategy and how to make them work together.

Sales

Writing Sales Emails That Actually Get Responses

Ever wonder why your sales emails get ignored? Learn the proven structure and psychology behind high-converting sales messages that busy prospects actually respond to.

Data

Sales Analytics That Actually Drive Revenue Growth

Stop drowning in meaningless metrics. Learn which sales data points actually predict success and how to turn them into actionable insights that improve win rates and deal sizes.

Sales

Building a B2B Sales Process That Actually Closes Deals

Most sales playbooks fail because they focus on activities instead of outcomes. Learn how top-performing teams create structured processes that map to buyer decisions and increase win rates.

Marketing

Data-Driven Marketing Insights That Actually Drive Decisions

Stop drowning in meaningless metrics. Learn how top marketing teams turn raw data into actionable insights that predict buyer behavior and show exactly where to invest for maximum pipeline impact.

Marketing

15 Inbound Marketing Examples That Actually Work

Inbound isn’t optional anymore. See how top B2B brands use content, tools, and community to generate pipeline—without gimmicks.

Sales

Sales Lead Tracking: The Systems That Drive Revenue

Stop letting leads slip through the cracks. Learn how to build a data-driven lead tracking engine that fuels faster follow-ups and higher conversions.

Sales

Sales Coaching: How to Build Reps Who Actually Close

Sales coaching is the multiplier. Learn the techniques, programs, and tools that help reps grow, convert more, and stick around.

Sales

AI Sales Agents: What They Are, How They Work, and Why They Matter

AI sales agents aren’t hype—they’re your next headcount. Learn how top teams use them to scale, personalize, and win pipeline faster.

Sales

12 Sales Skills Every Rep Needs in 2025 (and How to Build Them)

Modern sales requires more than pitch decks. Learn the skills top reps master—plus how to build, coach, and apply them with Apollo.

Marketing

The Best B2B Marketing Tools for 2025 (And Where Apollo Fits In)

From marketing automation to AI-driven outreach, these are the B2B tools growth teams rely on to scale efficiently and drive ROI.

Sales

AI for Sales: What It Means, How It Works, and Why It Matters

From prospecting to forecasting, AI is now a core part of the modern sales process. Here’s how GTM teams use it to win more—faster.

B2B

Demand Generation Marketing: The 2025 Guide to Driving Intent + Pipeline

The best GTM teams don’t chase leads—they build intent. Learn what demand gen is, how it works, and how Apollo powers the full funnel.

GTM

Market Entry Strategy: How to Launch New Regions with Confidence

Expanding to new markets? This guide breaks down top entry models, strategic frameworks, and how Apollo helps you go global with precision.

RevOps

CRM Automation: How to Eliminate Manual Work and Accelerate Revenue

CRM automation isn’t just about efficiency—it’s how top GTM teams move faster, stay cleaner, and close more. Here’s how to build it right.

What Is

Roles

What is a Scrum Master? How to Sell, Connect, and Close

Learn how to sell to Scrum Masters with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Acquisition Manager? How to Sell, Connect, and Close

Learn how to sell to Acquisition Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Analyst? How to Sell, Connect, and Close

Learn how to sell to Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Attorney? How to Sell, Connect, and Close

Learn how to sell to Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Bookkeeper? How to Sell, Connect, and Close

Learn how to sell to Bookkeepers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Business Analyst? How to Sell, Connect, and Close

Learn how to sell to Business Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Career Case Manager? How to Sell, Connect, and Close

Learn how to sell to Career Case Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Chief Development Officer? How to Sell, Connect, and Close

Learn how to sell to Chief Development Officers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Childcare Director? How to Sell, Connect, and Close

Learn how to sell to Childcare Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cmo? How to Sell, Connect, and Close

Learn how to sell to Cmos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Compliance Officer? How to Sell, Connect, and Close

Learn how to sell to Compliance Officers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Coo? How to Sell, Connect, and Close

Learn how to sell to Coos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Creative Director? How to Sell, Connect, and Close

Learn how to sell to Creative Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cso? How to Sell, Connect, and Close

Learn how to sell to Csos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Customer Service Associate? How to Sell, Connect, and Close

Learn how to sell to Customer Service Associates with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Data Manager? How to Sell, Connect, and Close

Learn how to sell to Data Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Devops Engineer? How to Sell, Connect, and Close

Learn how to sell to Devops Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Director Of Risk Management? How to Sell, Connect, and Close

Learn how to sell to Director Of Risk Managements with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a District Attorney? How to Sell, Connect, and Close

Learn how to sell to District Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Executive Secretary? How to Sell, Connect, and Close

Learn how to sell to Executive Secretaries with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Financial Controller? How to Sell, Connect, and Close

Learn how to sell to Financial Controllers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Full Stack Engineer? How to Sell, Connect, and Close

Learn how to sell to Full Stack Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Graphic Designer? How to Sell, Connect, and Close

Learn how to sell to Graphic Designers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Hr Director? How to Sell, Connect, and Close

Learn how to sell to Hr Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Inbound Sales Representative? How to Sell, Connect, and Close

Learn how to sell to Inbound Sales Representatives with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a It Manager? How to Sell, Connect, and Close

Learn how to sell to It Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Machine Learning Engineer? How to Sell, Connect, and Close

Learn how to sell to Machine Learning Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Marketing Manager? How to Sell, Connect, and Close

Learn how to sell to Marketing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Network Engineer? How to Sell, Connect, and Close

Learn how to sell to Network Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Payroll Specialist? How to Sell, Connect, and Close

Learn how to sell to Payroll Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Procurement Officer? How to Sell, Connect, and Close

Learn how to sell to Procurement Officers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Product Marketing Manager? How to Sell, Connect, and Close

Learn how to sell to Product Marketing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Project Manager? How to Sell, Connect, and Close

Learn how to sell to Project Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Recruiter? How to Sell, Connect, and Close

Learn how to sell to Recruiters with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Sales Associate? How to Sell, Connect, and Close

Learn how to sell to Sales Associates with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Senior Procurement Specialist? How to Sell, Connect, and Close

Learn how to sell to Senior Procurement Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Social Media Manager? How to Sell, Connect, and Close

Learn how to sell to Social Media Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Sql Developer? How to Sell, Connect, and Close

Learn how to sell to Sql Developers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a System Administrator? How to Sell, Connect, and Close

Learn how to sell to System Administrators with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Where Is

Companies

Where is Amazon? Prospecting & Outreach Guide

Step inside Amazon's headquarters in Seattle. Get location details and key corporate insights.

Companies

Where is NVIDIA? Prospecting & Outreach Guide

Find out where NVIDIA is headquartered in Santa Clara. Learn about their office location and key business operations.

Companies

Where is Adobe? Prospecting & Outreach Guide

Discover the home of Adobe in San Jose. Get insights into their main office and corporate presence.

Companies

Where is Lockheed Martin? Prospecting & Outreach Guide

Explore Lockheed Martin's footprint in Bethesda. Uncover where they are based and their key corporate functions.

Companies

Where is Capital One? Prospecting & Outreach Guide

Find out where Capital One is headquartered in McLean. Learn about their office location and key business operations.

Companies

Where is Chipotle? Prospecting & Outreach Guide

Find out where Chipotle is headquartered in Newport Beach. Learn about their office location and key business operations.

Companies

Where is Ford? Prospecting & Outreach Guide

Get the complete guide to Ford's headquarters in Dearborn, including office insights and contact details.

Companies

Where is T-Mobile? Prospecting & Outreach Guide

T-Mobile calls Bellevue home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Coca-Cola? Prospecting & Outreach Guide

Learn everything about Coca-Cola's headquarters in Atlanta, from its location to its corporate functions.

Companies

Where is Charles Schwab? Prospecting & Outreach Guide

Discover the home of Charles Schwab in Westlake. Get insights into their main office and corporate presence.

Companies

Where is Clipboard Health? Prospecting & Outreach Guide

Get the complete guide to Clipboard Health's headquarters in San Francisco, including office insights and contact details.

Companies

Where is AliExpress? Prospecting & Outreach Guide

Explore AliExpress's footprint in Hangzhou. Uncover where they are based and their key corporate functions.

Companies

Where is Red Bull? Prospecting & Outreach Guide

Curious about Red Bull's headquarters? See where they operate in Fuschl am See and what goes on inside.

Companies

Where is Intuit? Prospecting & Outreach Guide

Discover the home of Intuit in Mountain View. Get insights into their main office and corporate presence.

Companies

Where is JLL? Prospecting & Outreach Guide

Discover the home of JLL in Chicago. Get insights into their main office and corporate presence.

Companies

Where is StockX? Prospecting & Outreach Guide

Find out where StockX is headquartered in Detroit. Learn about their office location and key business operations.

Companies

Where is Roblox? Prospecting & Outreach Guide

Get the complete guide to Roblox's headquarters in San Mateo, including office insights and contact details.

Companies

Where is Waste Management? Prospecting & Outreach Guide

Curious about Waste Management's headquarters? See where they operate in Houston and what goes on inside.

Companies

Where is Best Buy? Prospecting & Outreach Guide

Best Buy calls Richfield home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Fidelity? Prospecting & Outreach Guide

Learn everything about Fidelity's headquarters in Boston, from its location to its corporate functions.

Companies

Where is eBay? Prospecting & Outreach Guide

Step inside eBay's headquarters in San Jose. Get location details and key corporate insights.

Companies

Where is Dairy Queen? Prospecting & Outreach Guide

Where does Dairy Queen operate from? Learn about their headquarters in Minneapolis and how to reach them.

Companies

Where is Cracker Barrel? Prospecting & Outreach Guide

Curious about Cracker Barrel's headquarters? See where they operate in Lebanon and what goes on inside.

Companies

Where is Navy Federal? Prospecting & Outreach Guide

Step inside Navy Federal's headquarters in Vienna. Get location details and key corporate insights.

Companies

Where is Lenovo? Prospecting & Outreach Guide

Lenovo calls Beijing home. Explore details about their headquarters, operations, and contact info.

Companies

Where is BloomChic? Prospecting & Outreach Guide

Explore BloomChic's footprint in Fashion Brand. Uncover where they are based and their key corporate functions.

Companies

Where is CERN? Prospecting & Outreach Guide

Get the complete guide to CERN's headquarters in Geneva, including office insights and contact details.

Companies

Where is Sephora? Prospecting & Outreach Guide

Sephora calls Paris home. Explore details about their headquarters, operations, and contact info.

Companies

Where is GoDaddy? Prospecting & Outreach Guide

Find GoDaddy's main office in Tempe and explore what makes their headquarters unique.

Companies

Where is DOIT International? Prospecting & Outreach Guide

Discover the home of DOIT International in Company. Get insights into their main office and corporate presence.

Companies

Where is The Feed Foundation? Prospecting & Outreach Guide

Learn everything about The Feed Foundation's headquarters in Organization, from its location to its corporate functions.

Companies

Where is Coinbase? Prospecting & Outreach Guide

Where does Coinbase operate from? Learn about their headquarters in San Francisco and how to reach them.

Companies

Where is UPS? Prospecting & Outreach Guide

Find out where UPS is headquartered in Atlanta. Learn about their office location and key business operations.

Companies

Where is Chime? Prospecting & Outreach Guide

Learn everything about Chime's headquarters in San Francisco, from its location to its corporate functions.

Companies

Where is Cisco? Prospecting & Outreach Guide

Discover the home of Cisco in San Jose. Get insights into their main office and corporate presence.

Companies

Where is Siemens? Prospecting & Outreach Guide

Get the complete guide to Siemens's headquarters in Munich, including office insights and contact details.